When we think of a logo, we think of a company. When we think of some music, we again think of some businesses. Case in point, when we hear the ‘holidays are coming’ song, we think of Coca-Cola! When we see an apple, we think of, you guessed it, Apple! But, business identity is very complex. It’s not just about thinking of your identity and what it means to you but how you can see it in legal stone. The last thing you want is for your identity to be stolen or ripped off by another business. This is why you need to do a few things, to not just start your business identity but to maintain it as well.
Words light the fire
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Establishing your business identity is tough, but also fun. Words light the fire that will burn for however long you will be in business. So think of a slogan that sums up your business. Some of the best slogans for businesses all have one thing in common.
- Mastercard – “some things you can’t buy”
- General Electric – “imagination at work”
- Tesco – “Every little helps”
- L’oReal – “because you’re worth it”
- McDonald’s “I’m lovin’ it”
Keep it simple!! The bottom line is, you need to think of something that will be catchy, but short and sweet. So think of a slogan that you believe people will remember and can be used over and over, without being too dull.
Protect your brand
One of the most complex things that any small business does is protect its legal rights to logos, slogans and trademarks. You always need to hire the best legal team to make sure that you have the rights to everything. However, how do you do that? You have to hire a legal team that specifically works in your industry. For example, the music and entertainment industry is always fraught with trademark litigation. Hiring the best entertainment litigator makes perfect sense, rather than hiring a general lawyer or attorney. They have experience in such cases as Gary Coleman on ‘Different Strokes’ and a successful case of litigation in a Michael Jackson case. You want the team that has experience in the particular field that you are pursuing.
Identity through content
Business blogs are read by a large portion of the consumer world. They are the perfect space for you to build your brand identity. Writing SEO content that fits the narrative, tone and direction of your brand, is incredibly powerful. Consumers want to know what do you stand for? What are your views on certain cultural issues of the day? What kind of things are you doing to be more involved in the local community? All these things matter, which is why writing posts, with video content, interviews and honest from-the-heart writing, will establish your brand that much more effectively.