There is a growing trend amongst consumers, especially the younger millennials and younger still Gen Z market, for a swing in their buying habits to companies who are striving to be as eco-friendly and authentic as possible and put their money where their mouth is when it comes to backing up their eco-credentials. With a purchasing power of over $143 billion, you need to make sure your company is not only attractive to that market but is also conscious about how they do business and their overall brand ethos.
Though they’re young, they already hold influence in many areas and have a lot to say about being passionate about causes and what they do and don’t want to spend their money on. Choosing more economically conscious companies is a big trend amongst younger generations, and with climate control a hot topic, should you embrace Generation Z‘s ideals?
Go Green
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There is a lot of talk about going green and being more aware of how you treat the environment, and how ‘green’ the companies you deal with are. It pays to start investing in how you can be more eco-friendly in your business.
Switching out plastic for paper, reducing packing, on the whole, recycling as much as possible, and ethically sourcing your products and choosing suppliers based on their own ethical credentials can be a huge draw for attracting younger customers. Water conservation and investing in the right technology to ensure the water you use and the products from your business aren’t filtered into the local water system to cause harm is a good place to start. Click here to find more about how you can filter your wastewater.
Be Essential
Gen Z puts a huge focus on budgeting and being able to afford the essentials in life. One way to appeal to the younger market is to make sure they know that you have the same principles, and what you offer is also essential? What exactly is essential? Food, water, bills, experiences. Show them why your company is essential to their life and what they can get from your company, and you are halfway there. Don’t just tell them they need a product or service. Show them!
Be Online
Gen Z spends, on average, 4 more hours per day on social media. Having been born into the generation with the availability of this technology and information at their fingertips, they are more inclined to conduct most of their business online. Be it banking, working, socializing, grocery shopping. This is the generation that thrives on being online and is making a big impact as they do so.
Creating an online presence that attracts the younger generations on their wavelength is vital. Social media posts, engaging content, videos, and imaginative content and ads will all pay off when it comes to building a customer base for a generation of customers who are not only conscious about their own impact on this world but also encourages others to be the same too.
Photo by Geralt