There are plenty of new and exciting ways to reach out to your target niche online. Advertising isn’t only about spreading the word, but also getting news about your business out to the right people. With targeted text and email campaigns, you can get in touch with more potential customers in your niche. You can also try your hand at optimizing your SEM marketing strategy and advertising. The more trust and brand recognition you can build the better. Here are five new ways to reach out to your target niche.
Mass text messaging
If you want to speed up your marketing you could send a mass text to all your client base. This could be about the latest promotions or offering referrals, for instance. You could also collect customer feedback in this way, in exchange for a reward such as a promo code. A mass text messaging service such as textsanity can help you get connected with your community. You can even schedule your mass text messaging campaign in advance so the messages are sent automatically at a specific time.
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Reviews and referrals
Your company is going through a digital transformation and your website is now your shop window. Include reviews from previous clients to help develop trust in potential customers. Another great way to boost trust is by offering rewards for referrals to existing customers. They’ll essentially be doing your marketing for you, by sending like-minded friends a recommendation about your company.
Email marketing
Email marketing is a cost-effective and efficient way to reach out to your niche. You’ll first need to accumulate a list of email addresses as well. You can focus your email marketing around promotions, discounts, or news about your business. Include a story about your company and be consistent with your branding. Your emails should ideally match the look of your landing pages on your website. For further advice, here is the ultimate guide to email marketing.
Display ads
The idea is to advertise your product or service on a site that appeals to your target niche.
Display ads are visual representations of your company that appear on third-party websites. These sites are normally selected due to relevance. You can choose from images, banners, text, wallpaper, popups, flash, or video. These are usually very affordable and you can either work with an agency or look for effective display ad ideas online.
Search engine marketing (SEM)
If you really want to draw customers in, then SEM is for you. It’s one of the most reliable forms of digital marketing as it’s very targeted and based on keywords. The goal is to get your business to the top of the search engine results pages (SERPs) by appearing the most relevant to a potential customer’s Google search. Choose from two main types of paid ads, PPC and CPM. You’re essentially paying for space on the SERPs, but this will help your business appear when someone from your target niche searches for a product or service that you provide.
Local advertising
To expand your reach find local advertising outlets to help reach your market. Publications like the Dimple Times and Pickaway Cultivator not only help you reach a local market in our print editions, but if you get on one of our special plans it will include online marketing to help you reach even further.