Whether you are working within the legal sector or running your own business/company, your personal brand is an essential component of your success. Your brand can help you build a base of loyal customers/clients, develop professionally, and can even help you secure better business deals and improve your financial prospects. With that in mind, here are some top tips for developing your personal brand and taking your next step towards success!
- Be Vocal
Your brand must represent who you are on a personal level. This means that you should speak openly and vocally about causes that are close to your heart/ your professional passion. This is a great way to build a ‘following’/your client base, as people with similar values and morals will be drawn towards your work and will consider hiring you as a result.
- Be Personable
No matter what kind of services you are offering, it is important that the persona you construct is one that makes people feel comfortable around you. You want clients/customers to feel as though they can talk directly to you without having to worry. One way in which you can do this is by ensuring that you appear as personable as possible when cultivating your personal brand. To do this, share personal anecdotes and don’t take yourself too seriously. Remember, you are not writing for an academic journal – you are writing to connect with others.
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- Build your Social Media
Developing your social media presence is a great way to develop your personal brand, and ensure that your business ventures caters to gen-z and beyond. In an increasingly technological world, it is important that you have a strong online presence. When developing your social media presence, be sure to post consistently without overwhelming your followers. You should also ensure that all posts align with your brand, and follow a particular aesthetic.
- Make use of all resources
There are plenty of companies that are designed to help take your career to the next level, through offering services in personal branding and development. For example, if you work within the legal sector, you may wish to join Elite Lawyer Management. The talent agency works with some of the top lawyers in America, helping them develop a personal brand, alongside offering services in tactical business development, content marketing and publishing, and speaker and appearance booking. All of which will contribute to helping you stand out from the crowd!
- Be Honest
Dishonesty is not difficult to spot, especially when you make claims that can be easily disrupted or disproven. As a result, when building a personal brand, it is important that you remain as transparent as possible. Do not offer services that you cannot adequately provide, as this will lead to negative reviews that can often permanently damage your brand and company. Potential clients will value your honesty, as it presents you as somebody they can trust. Furthermore, remember that everyone makes mistakes – therefore there is no shame in admitting to making the occasional error.
Photo by Juliana Romão