Simple branding ideas to up your first time business

So you’re looking to become the next soon-to-be Titan of industry. You’ve got your USP, you’ve got a brilliant team by your side, and all the tools you need to become a global success. But what now? It’s one thing having a great idea and a great business acumen (and yes, they do speak for themselves); it’s another to have the right branding to stand out from your competitors and be the one place people think of in your industry.

Branding is vital for the success and longevity of your business; often, it’s the decider between a run-of-the-mill company or a household name. But what does great branding look like? Great branding is a cohesive synergy between your product, the ethos of your company, and the image/face of the business. The options here are seemingly limitless. But have no fear, here is a list of some simple but great branding ideas to set your company apart from the rest!

Chose an archetype

An archetype is a character or the story that defines your business. For instance, if you look at Microsoft versus Apple, Microsoft presents itself as a tech wizard, not flashy but razor-sharp, while Apple are the visionaries, the ‘cool one.’

Your own identity is just as important as your business. It’s important to know this so that you can translate that into the identity of your brand!

These implant in the mind of your customers an idea about your company and how you want to be seen, much like how people do it through the way they dress. Presenting a strong and powerful image will leave a compelling long-lasting impression upon your customers that they can easily identify with.

The power of logos 

Close your eyes and think of some of the biggest companies in the world. What do you see? Chances are, the first image that comes into your head is some of the world’s best and leading logos. Think that silver apple, with a bite taken out; think the Golden Arches. These images are imprinted in the minds of their customers. Logos build a personal identification with your product. Simplicity is key, you want to make an impact, but you don’t want to overload the customer. Don’t be afraid to use it everywhere, at the front of your business, on all your marketing, and even on all your paperwork. If you have a logo that you are looking to print on documents and paperwork, consult an, who will work to make sure your logo needs are met. Visit https://universalengraving.com/

Lead with your USP

Your USP is special, there’s nothing else quite like it on the marketplace or in your industry, and your competitors desperately want to have it. A great business knows the value of their USP; they know how much customers value brands with strong personalities and voices. That’s why your USP is so invaluable to the success of your business; you’ve got it, so why don’t you flaunt it. If you look and sound like you provide the same service in the same way with the same messaging as every other brand in the marketplace, then customers will just walk on by. Wear it loud and proud. It is also important to understand your customers have their own unique identity and how this identity will help them associate with your brand’s identity.

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