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Outlook good: The unlikely story of the Magic 8 Ball

The unlikely story of the Magic 8 Ball

The unlikely story of the Magic 8 Ball

It is decidedly so.
Reply hazy, try again.
Outlook not so good.
Signs point to yes.

Chances are high that you know exactly where these phrases come from. They’re just a few of the answers that generations of children (and adults) have received from America’s most famous oracle: the Magic 8 Ball.

It wasn’t originally an 8 ball, or even spherical at all. Albert C. Carter’s original invention, called the Syco-Seer, was a liquid-filled tube with clear windows in each end to reveal phrases inscribed on two dice inside. Carter based the Syco-Seer on the Psycho-Slate, a device that his mother, a popular clairvoyant, invented to allow spirits to more easily speak with the living.


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Carter, along with his partners Max Levinson and Abe Bookman, first launched the Syco-Seer “Miracle Home Fortune Teller” in 1946. After Carter’s mysterious death in the late 1940s, the fortune-telling device went through two more iterations — first a slimmer pocket-sized tube, and then a flashy crystal ball that failed to rustle up more sales.

The spirits finally came through for Abe Bookman in 1950 when Brunswick Billiards, a Chicago-based billiards company, started looking for a memorable item to use as a giveaway. Bookman redesigned the Syco-Seer again and replaced the failed crystal ball with a billiards-inspired 8 ball. The giveaway was a success for Brunswick, and after the contract ended, Bookman kept the design, marketing the Magic 8 ball as a paperweight for adults before he finally struck gold with the toy market.

Today, the toy giant Mattel owns the Magic 8 Ball, widely considered one of the greatest toys of all time, and reports sales of more than a million units each year. Want to verify Mattel’s claim? Just ask the spirits.

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