Effective marketing is about more than just understanding your platforms, crafting good content, and using analytics to watch what works. It’s also about understanding the very concepts that drive marketing success. Positive social proof is one such concept and one that, when wielded well, can make marketing a lot easier. But, what is positive social proof, and how do you use it?
What is positive social proof?
Social proof is, effectively, the evidence of your reputation by means of having other people, brands, and organizations offering proof to your claims of being able to provide decent goods and services. Positive social proof is when that works in a way that’s advantageous to your brand. When people who are coming across your brand or considering converting to customers see that a lot of other voices are lending credibility and good reputation to your business, then they’re more likely to believe it than if you had marketed directly to them. Effectively, the support that your business has becomes evidence that your business is worth supporting.
Start with your most valuable asset
And what is your most valuable asset? Your customers, of course. Encourage positive word of mouth through those that you have served in the past is one of the most reliable ways to build your influence. Encouraging customers to leave positive reviews, making use of their testimonials on the website, and using referral or loyalty systems to encourage them to engage with the brand and share it on social media are just some of the ways that you can work with them to lend your brand some positive social proof.
The right names can make a lot of difference
Getting platformed by our customers and having them bolster your brand can definitely create the feeling that your brand is, indeed, worth supporting. However, if you want to make use of a platform, then it’s wise to also look at those that have a much bigger audience. To that end, influencer marketing agencies such as unrulyagency.com can be a lot of help. Influencers can provide direct access to an audience that is already likely to take their opinions more to heart than a marketing message.
Good press for good impressions
There are publications that many readers trust enough that, when they mentioned a brand or highlight news from a brand, they also believe that the brands are worth taking a look at. That’s the kind of credibility that the right publications can offer. Consider working with PR specialists like nextpr.com that might be able to help you reach out to those relevant publications so that, whenever you have news or an article worth publishing, you can help get it seen, which will also increase the platform of your own personal or business brand.
The next time you’re considering a marketing strategy, take a moment to ask yourself “where is the positive social proof?” You will almost always find that strategies that incorporate this aspect will almost always have a better impact on your business in the long run.
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