When it comes to a business, no matter if it’s an office, a store, hotel, restaurant, or any other type of business, it’s safe to assume that appearance matters. While it’s true that the interior design of a workspace is very important, it’s also so important to not neglect the exterior. If you’re looking to attract customers, does it matter how nice the interior is if they’re too intimidated by the exterior? Exterior aesthetics have a lot of power and should be placed as high on the priority list of what businesses should do for themselves. There are plenty of ways to get started on creating a visually appealing exterior, regardless of the type of building your business is in. These tips will help create the best first impression, so you can attract more customers.
Think about the location
Location is still very important today for businesses. If your business, such as a shop, experience, rental, or anything hospitality related is in a bad location, that alone can affect getting customers. This can include how far out of the way your business is, how safe or unsafe the surroundings are, but also how easily accessible your business is. If you’re a restaurant serving the best fish in town but you’re just too far away from where all the good business is located, then you’ll have to reevaluate your location.
Think about landscaping
For any building, you’ll want to think about the curb appeal. This is going to be one of the best ways to ensure that the building itself is being properly taken care of, but the surroundings themselves also matter too. Enhancing the outside of your business is going to be a great way to attract those customers, but it’s also going to help with your business’s credibility too. If you have a hospitality-related business on a beach or a lake, then investing in some dock lights will be a great way to help create some ambiance at night. There are plenty of ways to enhance the landscaping as well such as adding some plants, creating a nice pathway, and even setting up a patio.
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Clean windows
Dirty windows can make any business look unpleasant and worn down. It’s important to always clean your surroundings, both the interior and the exterior. Windows tend to get neglected but they’re so important as well. If your business is multiple floors then you’ll want to invest in hiring a window cleaning company instead. But in general, try to clean the exterior of the business and never neglect the windows.
Focus on any damages
This is probably the most obvious, but whenever possible, look into possible damages on the exterior of your building as well as the surrounding areas. You’ll want to repair any of these damages. While it is a lot of work to keep the exterior of a business up to tip-top shape, it’s understandable how all of this work can be tempting to switch to work from home instead. But in general, focusing on the exterior of your business is going to make a massive impact, and it’s going to reflect positively on you.
Photo by Tim Douglas
