A lack of traffic to a website is one of the most challenging problems facing many new online companies. There are millions of websites on the internet, many do and sell the same thing as you, so it is vital that you stand out and stand out against your competition. You will not generate any revenue if you do not get this traffic to your site. You will not make any profit without any transactions. You can not have a successful business without making a profit.
Here, we will discuss a range of tried and tested ways in which your website can bring in the traffic it needs for you to convert to sales.
1) Give your website a once over
Enlist the help of your friends, family, and even fellow business owners here. If you have no one, a mystery shopper can help you as well, although this service generally incurs a fee. Ensure that all links work and it looks clear and straightforward and it is easy to navigate. It is also important to verify that the process of selling is easy because if it is complicated, your customers have a good chance of clicking away and going with a competitor.
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In an ideal world, your sales process should involve no more than three clicks. Make sure that you do not have any way for potential customers to click away from your sales page either, such as third-party adverts or related links at this point. You might want to think about adding in a GDPR (general data protection regulations) approved method of capturing customer information, such as newsletters and opt-in offers. This encourages repeat custom, and if they don’t come back after a certain amount of time, you can target them with specific offers.
2) Optimize your website
If you want to reach the top of Google for free, having a good understanding of search engine optimization is important. This is otherwise known as SEO, and while it can take a while to show its benefits, it is more than worth the wait when you see the impact that it can have on your website traffic.
It is a lot easier than it sounds. It mostly involves thinking about the words that potential customers would use to find your products or your site and using them in your content. There are plenty of free and paid tools out there to help you with this.
3) Integrate pay per click ads
This is one of the fastest and most convenient ways to drive traffic to your website. Google Ads is one such tool, and you can reach your target population on a very small budget when used correctly. It is about choosing appropriate keywords and really honing in on a specific demographic.
4) Build links
Link building will not only boost your Google ranking, but it can also help drive traffic by getting a link to your site on another sire, particularly if it is featured on a high authority website within your industry. For maximum return, it will require minimal effort on your part. There are companies to help you if you are not sure how to contact other web pages to exchange or sell links.
5) Get outside help
Often times it is easier and better to hire help for your website. Not only with hosting, but with your website design, link building, site optimization and more.
Photo by PhotoMIX Company from Pexels CC0 Licence
